Glad to read this. It means more people who are drinking beer are switching to craft! Of course, what they fail to mention is the sale of AB to a foreign entity, which lost a lot of Bud drinkers who were supporting the “home town” brand regardless of taste. Americans want to drink local, which is why micro-breweries and brew pubs are growing exponentially across the U.S.
This overall drop in beer sales is yet another challenge many of the once most popular U.S. brands have to overcome as they continue to lose market share. According to data provided by Beer Marketer’s Insights, American sales of nine major brands, including the once top-selling Budweiser, declined by more than 25% over the past five years. Michelob Light’s U.S. sales declined by nearly 70%. The following are the nine beers Americans no longer drink.
According to Eric Shepard, executive editor at Beer Marketer’s Insights, major brewers point to the lingering effects of the recession as the reason beer sales are…
View original post 1,518 more words