So, as a Craft Brewers Conference newbie, I thought I knew what to expect here at CBC 2016 in Philadelphia. While I haven’t been shocked by any revelations, I have to admit I may now be a convert to the “craft” cause on the heels of Allagash Brewing’s Rob Tod, who recently was elevated to the Brewers Association Chairman of the Board of Directors.
I have been an unabashed critic of the BA’s focus on who is and who isn’t making craft beer. To my mind, it isn’t about who is making the beer, but who isn’t drinking it: Young people by and large are more likely to opt for spirits and wine (call it the Sanders’ effect) over a stalwart such as beer. To me, I would rather negotiate for market share of the potent potables’ market than to tilt at the windmills of AB-InBev and Miller-Coors.
However, Rob pretty much summed up his (borrowed from departing director Gary Fish of Deschutes Brewery) simple mission statement: The BA is larger as a sum of the parts, and the BA defines not craft beer but craft brewers.
Let me state, that I support small businesses. I think that to shop local is the most patriotic gesture you can make. However, I don’t fault Goose Island or Ballast Point for living the businessman’s dream in a capitalistic society. However, hearing Rob talk about the BA’s influence on Capitol Hill (during an election year, no less) makes me a convert to the cause. Capitalism is all well and good, but without the BA, a lot of small brewers wouldn’t be here today. And what a shame that would be.
I hope to write more about the Conference in the coming days, but if you’re still thinking about coming out, there’s plenty more fun, friendship and important issues to share with your beer brothers and sisters.
Hope to see you here in Philadelphia.
Other news and notes from today’s CBC: